I agree, the "organic" label just doesn't mean what it used to, so I sort of ignore it except that it does still mean no GMO. So for processed stuff like crackers I go for the organic. Otherwise I buy locally produced fruits and veggies as much as I can. It's looking like our garden will be a bust except for the 3 sisters which is going great! So, will be buying tomatoes to can for our home made pizzas, as well as maybe hot peppers.